Founded By Samantha Cameron In 2017, Cefinn Is A London-Based Label Creating Chic Fashion For Multitasking Women. Every Piece Is Designed To Be Smart, Modern And Feminine. Easy To Wear And Elegantly Understated, It’s Fashion You Don’t Have To Overthink – Step Into It In The Morning And You’re Good To Go 24/7, From A Day In The Office To A Dinner Date With Friends.